Analytics
Views, starts, completions, step drop-off, carousel funnels and the activity heatmap.
Open Your Tours → your site → Analytics and pick a walkthrough. Every site tile on the Sites page also shows a quick started / completed summary per tour.
Headline numbers
| Metric | What it counts |
|---|---|
| Times shown | How often the tour was presented — the launcher or welcome card appeared, or it auto-launched. This is also what counts towards your plan’s monthly views. |
| Times started | Visitors who began the tour (clicked the call to action, the launcher in button-only mode, or auto-launch). |
| Completed | Visitors who reached the end of the last step. |
| Completion rate | Completed ÷ started. |
These are all-time totals.
Daily activity and heatmap
For the last 90 days you get a day-by-day chart of views and an activity heatmap — day of the week against hour of the day — so you can see when people actually meet your tours. Times are shown in your local timezone.
Funnel & step drop-off
The funnel lists Guide shown → Guide started → each step → Completed, with counts and the percentage of starters who reached each point. The step where the bar drops most is the one to rewrite, re-target or remove.
Carousel funnel
If the tour has a splash carousel, a second funnel shows Carousel shown → each slide → Completed / Dismissed.
Events reference
The embed script and SDKs send these events. You can also read them through the get_analytics MCP tool.
| Event | Sent when |
|---|---|
guide_shown | The tour is presented to a visitor (counts as a view). |
guide_started | The visitor starts the tour. |
step_viewed | A step is displayed (with its step number). |
guide_completed | The visitor finishes the last step. |
guide_abandoned | The visitor closes the tour before the last step (with the step they left on). |
guide_dismissed | The visitor dismisses the tour. |
carousel_shown | The splash carousel opens. |
carousel_slide_viewed | A carousel slide is displayed. |
carousel_completed | The visitor reaches the end of the carousel. |
carousel_dismissed | The visitor closes the carousel early. |
What we don’t collect
Events carry the tour, the step number and a random per-page-view session id — nothing that identifies a person. No cookies, no IP-based profiles, no fingerprinting. See the embed reference.